Terms and Conditions
Last reviewed: July 2026
These terms and conditions apply to your use of this website and of the edwin.chat service. Please also refer to our Privacy Policy and GDPR Compliance Statement.
edwin.chat is a trading style of APM Internet Limited, which specialises in the provision of Internet-based services. These Terms and Conditions apply to all services supplied through edwin.chat. edwin.chat has adopted a philosophy that assumes the honesty and good intent of subscribers.
1. About edwin.chat
1.1 edwin.chat provides the Customer with access to an AI chat service: an embeddable chat widget that answers questions from the Customer's own website content and knowledge base, together with a console for configuring and managing it, as specified in the Customer's Order and on the terms set out below.
1.2 edwin.chat is a trading style of APM Internet Limited. APM Internet Limited is a limited company incorporated in England and Wales with registration number 04601087 and whose registered office is at 32 High Street, Wendover, Bucks, HP22 6EA, England.
1.3 All complaints or enquiries should be sent by email to hello@edwin.chat.
2. Service specification
2.1 edwin.chat shall provide the Service in accordance with the service description within the Customer's Order, subject to the limitations set out in this Agreement and in our Privacy Policy.
2.2 edwin.chat reserves the right to modify the service description in order to improve the quality or effectiveness of the Service. Where a change materially reduces the Service, notification will be given at least 30 days prior to implementation.
2.3 The Privacy Policy may be modified to ensure compliance with the UK GDPR, relevant legislation, or alignment with industry standards, without additional Customer approval.
3. Service charges and payment
3.1 The Customer agrees to pay the charges for the plan and any add-ons specified within the Customer's Order. Prices are quoted in GBP and are exclusive of VAT and any other applicable taxes, which are calculated at checkout.
3.2 Subscriptions include a free trial period as advertised at sign-up. After the trial, the Service is billed monthly in advance by our payment processor, Stripe, until cancelled.
3.3 edwin.chat reserves the right to modify its charges upon 30 days' written notice. Continued use of the Service after a price change takes effect constitutes acceptance of the new charges.
3.4 Plan limits (such as monthly chat sessions and knowledge base size) are set out in the Customer's Order and reset each billing month. Usage beyond a plan's limits is handled as described in the console and the Order.
4. Duties and responsibilities
4.1 The Service is furnished on the condition that the Customer will not, nor permit others to, use the Service for unlawful purposes, or for any purpose for which the Service was not designed, including any attempt to gain unauthorised access to systems by tampering, deception or fraudulent means.
4.2 The Customer is responsible for the content of its knowledge base and the material transmitted through the Service, and warrants that it has the right to use that content and to publish a chatbot based on it.
4.3 The Customer will indemnify and keep edwin.chat harmless from and against all loss, liability, damage and expense, including reasonable legal fees, caused by the negligent acts or omissions of the Customer, or of any other user of the Customer's service, resulting in property damage, injury, libel, slander, invasion of privacy, copyright infringement, data protection claims or intellectual property infringement.
4.4 The Customer's right to use the Service is personal to the Customer and its authorised users, non-exclusive and non-transferable. The Customer may not resell, assign, sublicense or transfer the Service except as expressly permitted (for example, the Agency plan's facility to operate chatbots on behalf of the Customer's own clients).
4.5 The Customer shall keep any credentials confidential and shall not examine, copy, alter, reverse engineer or decompile the edwin.chat software or platform.
4.6 The Customer must comply with all relevant statutory and licensing obligations when accessing and using the Service, and — where it deploys a chatbot to its own visitors — is responsible for informing those visitors how their data is used.
4.7 The Customer shall reasonably monitor the email account it provides for Service communications.
5. Suspension of the Service
5.1 edwin.chat reserves the right to suspend all or part of the Service if it becomes aware of any actual or potential breach of these terms and conditions by the Customer or another user of the Service. Breaches not resolved within 10 days of written notice may result in termination under clause 7.
5.2 The Service may be suspended if its provision might expose edwin.chat to criminal or civil liability. Restoration occurs only when edwin.chat reasonably judges in good faith that it creates no such risk.
5.3 edwin.chat reserves the right to suspend all or part of the Service if payment is not received in accordance with these terms. During any period of suspension the Customer remains liable for all charges pursuant to these terms and the Customer's Order.
6. Warranties and liability
6.1 The Service is an AI system. It generates answers from the content the Customer provides and may occasionally produce incomplete or inaccurate responses. The Customer is responsible for reviewing its configuration and content and for any reliance placed on the chatbot's output.
6.2 edwin.chat's sole liability for any damages due to any defect or non-performance of the Service is limited to those actually proven to be directly attributable to edwin.chat, limited to the monthly charges paid for the Service from the date the damages were incurred, but in no event more than three months of charges, subject to a ceiling of £10,000 in aggregate under this Agreement.
6.3 edwin.chat will not be responsible for any delay in, or failure of, the Service due to any occurrence beyond its reasonable control, and assumes no responsibility for third-party information accessed via the Service.
6.4 edwin.chat will not be liable for incidental, special or consequential damages, and makes no warranty, express or implied, relating to the fitness, purpose or quality of the Service beyond those that cannot be excluded by law.
6.5 Nothing in this Agreement limits either party's liability for death or personal injury caused by negligence, or for any other liability that cannot be excluded or limited under applicable law.
7. Term and termination
7.1 This Agreement continues until terminated by either party. The Customer may cancel the subscription at any time from the console or by contacting us; cancellation takes effect at the end of the current billing month and no further charges are taken.
7.2 edwin.chat may terminate or suspend the Agreement in the event of default, including failure by the Customer to pay any amounts due, or failure to cure any breach of a term or condition within 10 days after written notice, or on the insolvency of either party. On termination the Customer remains liable for all sums due up to the time of termination.
7.3 On termination the Customer's chatbots are deactivated. Customer data is retained and disposed of in accordance with our Privacy Policy.
8. Data protection
8.1 edwin.chat shall treat all Customer data as confidential, and will not disclose it to any third party without the Customer's prior written consent unless required to do so by law or court order.
8.2 edwin.chat is committed to protecting privacy and using information lawfully in accordance with the UK GDPR and the Data Protection Act 2018. All data is stored and processed in the United Kingdom, and answers are generated by edwin.chat's own AI and are not sent to third-party AI providers. See our Privacy Policy and GDPR Compliance Statement for full details.
9. General
9.1 All notices from either party to the other shall be sent by email or by first-class prepaid post. edwin.chat sends notices to the email or billing address the Customer provides; the Customer sends notices to the addresses in clause 1.
9.2 This Agreement may not be assigned by the Customer without the prior written consent of edwin.chat. edwin.chat may assign or transfer the Agreement, including billing and provisioning, on notice to the Customer.
9.3 No waiver, alteration or modification of this Agreement is effective except in writing agreed by both parties. Section headings are for convenience only and do not affect interpretation.
9.4 If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions continue in full force. This Agreement constitutes the complete and exclusive statement of the agreement between the parties and supersedes all prior proposals and communications relating to its subject matter.
9.5 This Agreement shall be governed by and construed in accordance with English law, and the parties submit to the jurisdiction of the English Courts.
Registered office: 32 High Street, Wendover, Bucks, HP22 6EA, England.