GDPR Compliance Statement
Last reviewed: July 2026
APM Internet Ltd (trading as edwin.chat) is committed to protecting the personal data of customers, partners and website visitors, and to complying fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. All data is stored and processed in the United Kingdom, and answers are generated by AI running on our own servers — never sent to a third-party AI provider.
Our role
Depending on the context, edwin.chat acts as either a Data Controller — when we collect and manage your account, contact and billing information — or a Data Processor, when your chatbot handles conversations with your website's visitors on your behalf. Where we act as a processor, you are the controller for that content and are responsible for informing your own visitors how their data is used.
What data we collect and why
We collect only the personal data necessary to provide the service and support our customers. Our lawful bases for processing are:
- Contract performance — to set up and manage your account and deliver the services you order.
- Legitimate interests — to run our business, prevent fraud and maintain the security of the service.
- Legal obligation — to comply with applicable law, including financial and tax regulations.
- Consent — for optional communications such as product updates.
Your rights
Under UK GDPR you have the right to access the data we hold, to rectify inaccurate data, to erasure in certain circumstances, to restrict processing, to data portability, to object to processing based on legitimate interests, and to withdraw consent. To exercise any of these rights, contact hello@edwin.chat. We respond within 30 days.
Data storage and security
All personal data is stored and processed exclusively within the United Kingdom, in a UK data centre. No personal data is transferred outside the UK. The AI models that power your chatbot's replies run on our own servers in the UK: your knowledge base and your visitors' conversations are not shared with OpenAI, Google, Anthropic or any other external AI service.
Our ongoing compliance efforts
We continually review how we collect, use, store and dispose of personal data, and keep our contracts and data processing terms up to date. Personal data is retained only for as long as necessary or as required by law.
Complaints
If you have concerns about how we handle your data, contact hello@edwin.chat. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at ico.org.uk or 0303 123 1113.
APM Internet Limited, registered in England and Wales (No. 04601087), 32 High Street, Wendover, Bucks, HP22 6EA, England.