Edwin reads your site, you decide what it should know, and it answers your visitors around the clock - from your own content, in your own style. Here's the whole journey, step by step.
Pick a step, or let it play through. The examples use a made-up dental practice, Hilltop Dental.
Give Edwin your web address. It visits your pages the way a visitor would - following the links between them - and turns each one into clean text it can learn from.
Every page becomes a source you can tick in or leave out, so the cookie policy and job ads don't end up in its answers.
Choose the industry template closest to what you do. It shapes how Edwin talks, what it prioritises, and what it won't do - a dental practice needs a different assistant from an estate agent.
Paste two lines into your pages and the chat button appears. It works on any website and loads without holding up your page.
When someone asks a question, Edwin looks it up in your knowledge base and replies in plain language, day or night.
Edwin can ask for a name, email and phone number at a natural moment, or with a short form before the chat starts.
Edwin works from three layers. Your FAQ & overrides always win, your pages and documents supply the facts, and your industry template sets the tone and the boundaries. Try a question to see which layer answers.
An illustration with a made-up practice, not a live chat. Want the real thing? Ask our own bot.
Your own question-and-answer notes. Always wins.
The website pages and files you ticked in.
How it speaks, what it prioritises, what it won't do.
Edwin says so honestly - no invented answers.
Pick a question to see Edwin's reply, and why it said it.
Got a big website? Edwin doesn't read the whole thing for every question - it picks out the most relevant pages first, so answers stay quick and on point.
Your knowledge base, your settings and your visitors' conversations are all stored in the UK.
The AI that writes Edwin's replies runs on our own infrastructure - not on someone else's platform.
Nothing goes to OpenAI or any other AI provider. See our Privacy Policy and GDPR statement.
Start your 14-day free trial - most people are live in minutes. No credit card to start.